Hakutsuru has been creating fine sake in Nada, Japan since 1743. Since the early days, the brand has taken both its inspiration and name from the white crane, a graceful and refined bird that is an auspicious symbol in Japan. Hakutsuru hopes that the happiness and good fortune the white crane brings can be shared by all who enjoy their sake. Hakutsuru is proud to still follow millennium-old brewing traditions while also embracing contemporary technology and engaging in forward-driving research and development. Each Hakutsuru sake represents the diversity of sake today and invites enjoyment at different moments.