S&B Foods Inc.
1-3-2 Hatchobori, Chuo-ku, Tokyo 104-0032 Japan
S&B Wasabi Paste, Sauce & Powder
Tube wasabi is now a household item in Japan and beyond thanks to S&B Foods, the first company to launch it, in 1972. Before then, wasabi had to be freshly grated or made up from powder with water; however, fresh wasabi was expensive and the powder inconvenient. In response, S&B proposed the idea of dispensing wasabi from a tube, a convenience ensuring just the right amount anytime. Tube condiments quickly became an indispensable part of home cooking, and today they account for about half of all condiments and spices sold in Japan.