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Today many kinds of rice are used in Italy, but until the 1950s short grain rice was the main variety grown. In 1980, Morimoto began researching why this rice differed from that grown in Japan. In 2002, a variety of rice perfectly suited Japanese cuisine was identified and trademarked as Okomesan. Japanese ricepolishing machines give Okomesan a delicious, just-polished flavour. Brown rice (Kogane) and mochigome rice (Mochicco) varieties are also available, and can be exported to all parts of Europe.
JFC International (Europe) Group offers a range of premium grade rice. Nishiki rice is a top quality, California medium-grain rice that well surpasses, in aroma, flavour and texture, any other rice in its class. Yume-Nishiki, a super premium type of koshihikari rice is carefully produced in Italy under the watchful eye of expert Japanese growers. Cultivated using traditional methods, this short-grain variety has large, plump grains that are full of flavour.
New Asia Trading has been specialising in the trade and export of premium quality food products for more than 50 years. Its wide range of products includes an outstanding Japonica rice line-up. Rice, both polished and unpolished, is available in sizes from 1kg to 1000kg, at very attractive prices. The range includes award-winning varieties as chosen by qualified rice sommeliers at the annual International Contest on Rice Taste Evaluation. New Asia Trading also caters for a variety of consumer needs, from microwaveable packets (200g) of rice prepared with the finest spring water to home sushi sets.