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Japanese Beer

Japanese Beer
Beer was first test-brewed in Japan in 1853, following a Dutch recipe. The country's first brewery was established in the 1870s and beer, especially lager, has since become very popular as an accompaniment to Japanese food. Japanese beer drinkers consider a beer's kire (literally 'cutting'), or ability to cleanse the palate, as being particularly important and major Japanese beers are brewed for a sharp, clean finish. In 1994, it has become easier for smaller breweries to gain brewing licences and the variety of original, regional beers has greatly increased.

Asahi Super Dry
Asahi Breweries, Ltd. Europe Branch

Asahi has been brewing beer in Japan since 1889 and is renowned for its pursuit of excellence and pioneering spirit. Asahi means "Rising Sun" in Japanese and Asahi Super Dry is the best selling beer brand in Japan. Asahi Super Dry is brewed to an authentic Japanese recipe using only the finest natural ingredients. This clean, crisp and refreshing taste is absolutely perfect with Japanese foods.

Asahi Super Dry

KIRIN ICHIBAN
Kirin Ichiban (UK)

Kirin Ichiban is the only beer in the world to be brewed using the ‘First Press’ method, a method of brewing beer at its purest from a single, unadulterated ingredient: 100% malt. That’s why it’s called Ichiban, meaning ‘first’ and ‘best’ in Japanese. The malt is pressed once and once only, creating a unique beer that’s rich in flavour, yet crisp and pure every time, giving Kirin Ichiban a taste and flavour found nowhere else in the world. Kirin Ichiban isn’t like most beers – it’s beer at its purest.

KIRIN ICHIBAN