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Japanese Beer

Japanese Beer
Beer was first test-brewed in Japan in 1853, following a Dutch recipe. The country's first brewery was established in the 1870s and beer, especially lager, has since become very popular as an accompaniment to Japanese food. Japanese beer drinkers consider a beer's kire (literally 'cutting'), or ability to cleanse the palate, as being particularly important and major Japanese beers are brewed for a sharp, clean finish. In 1994, it has become easier for smaller breweries to gain brewing licences and the variety of original, regional beers has greatly increased.

Asahi Super Dry & Asahi Black
Asahi Breweries, Ltd. Europe Branch

Asahi has been brewing beer in Japan since 1889 and is renowned for its pursuit of excellence and pioneering spirit. Asahi means "Rising Sun" in Japanese and Asahi Super Dry is the best selling beer brand in Japan. Asahi Super Dry is brewed by an authentic Japanese recipe using only the finest natural ingredients. This clean, crisp and refreshing taste is absolutely perfect with Japanese foods.

Asahi Super Dry & Asahi Black

Kirin Ichiban
Kirin Europe GmbH

Kirin beer was first brewed in 1888 and derives its name from the kirin, a mythical creature said to be part deer, part dragon and hailed as a harbinger of good fortune. Ichiban refers to the unique Ichiban Shibori (first pressed) brewing method which uses only the sweet, flavoursome liquid from a single, first pressing of the finest ingredients. This method gives Kirin ichiban its crispness, purity and smoothness.

Kirin Ichiban

Sapporo Premium Lager / Yebisu Beer / Silver Can
Sapporo Breweries Ltd.

The Sapporo Brewery uses its original brewing techniques combined with cutting-edge technology to produce Sapporo Premium Lager, a 100% malt beer with a deep, rich and refreshing flavour. The brewery also produces Japan's best premium beer, Yebisu, first sold in 1890. Made from the finest quality malt, it is brewed slowly, allowing its full flavour to be drawn out. The innovatively-designed 100% malt Silver Can beer has met with overwhelming approval from customers since its release and has a deep and refined taste aimed at the European market.

Sapporo Premium Lager / Yebisu Beer / Silver Can